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Apple, AI and Model

Apple Is Pushing AI Into More of Its Products—but Still Lacks a State-of-the-Art Model

Apple took a measured approach to AI at WWDC. A new research paper suggests the company is skeptical about some recent AI advances too.

Financial Times · 3d

Apple to give app developers access to its artificial intelligence models

CEO Tim Cook says tech group seeks to ‘harness the power of Apple Intelligence’, at cautious annual conference

TechCrunch · 2d

Apple’s upgraded AI models underwhelm on performance

Apple has announced updates to the AI models that power its suite of Apple Intelligence features across iOS, macOS, and more. But according to the company's own benchmarks, the models underperform older models from rival tech firms including OpenAI.

2don MSN

Apple WWDC 2025 a 'foundation' for its AI strategy, but investors would need to see more, say analysts

Worldwide Developer Conference brought a series of new updates to the Apple ecosystem with AI integration which largely saw ...

Marketing Dive2d

Apple takes measured approach to AI updates at developers conference

New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re ...

3d

WWDC 2025 live updates: iOS 26, Liquid Glass, Apple Intelligence updates, and everything else revealed

It's finally time for WWDC 2025, Apple's biggest developer conference of the year. It's also a chance for Apple to notch a ...

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