Feed your ad a handful of images/videos, text, headlines, and descriptive text and Facebook will mix and match them, scientifically discovering which are the most effective at obtaining the result ...

“It shows that Facebook has work to do in terms of making its advertising more effective and more relevant to people,” eMarketer analyst Debra Williamson said. Those concerns were exacerbated ...

Obviously, the ad platform’s effectiveness in political campaigns ... appear to understand the need to confront the issue. Days after Facebook disclosed its findings, Mark Zuckerberg announced ...

One is the idea of 'stimulus and response'; the other, scientific method. The subject of monitoring the effectiveness of advertising has become a hot issue again. Claim and counter-claim with just a ...

It seems surprising, then, that a short-form video ad on Facebook sharing financial advice would be among the top 25% of ads when it comes to effectiveness as judged by the public. And yet HSBC has ...