Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. The great irony of digital marketing is that you need to put a ...

YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video. YouTube's title A/B testing is now rolling out ...

The goal of Google Ads is to create successful campaigns. To do that, you need to optimize your ads and find out which ones convert best. But how do you go about it? One of the most powerful tools is ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

A/B testing is the gold standard of experimentation. It is meant to help companies make faster, better, data-driven decisions. But too often, it does the opposite. The meeting starts with optimism: a ...

You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact. This free guide offers 26 practical A/B ...

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. Title tests are coming to YouTube Studio 'Ask Studio' lets you query analytics in ...

Ever feel like your Facebook ads are more of a guessing game than a strategic investment? You’re not alone. For many beginners, navigating Facebook Ads Manager and figuring out what works can feel ...