While hospital employment of radiologists is less common than in other specialties, there is increasing reliance on this strategy to better align radiologists with health system priorities. Under an ...

Once upon a time, in a bustling city of commerce, two renowned departments excelled in their exceptional skills for generating wealth for their thriving businesses. One was sales, adept at persuading ...

Customer experience is everything – in fact, 61% of people are unlikely to return to a brand that does not provide, at minimum, a satisfactory one[1]. And when it comes to experience, personalisation ...

It’s no secret that the healthcare industry is trending more and more toward hospital-physician alignment for many reasons. Hospitals are increasingly looking to align with physicians or physician ...

With the average tenure of chief marketing officers (CMOs) decreasing to 37 months and with CMO roles even being eliminated altogether, it is a trying time to be a senior-level marketer. Paramount to ...

Tech Leaders: 5 Steps to Ensure Superior Alignment With Your Business and IT Strategies Your email has been sent Businesses are facing high competition and ever-changing market dynamics such as ...

Despite repeated proclamations about the importance of interdepartmental alignment, sales and marketing still go together like oil and vinegar. With these misaligned teams continuously serving as ...

As marketers, we’re always attracted to the magic of tactics and know-hows. One tactic might appeal to the hand-raisers, but another is solely good for brand awareness. While someone might think a ...

There’s an old story of JFK touring a NASA facility in the years leading up to the Apollo 11 mission that took Neil Armstrong and humankind to the moon for the first time. While walking through the ...

Signs point to a rocky economy in 2024 with a predicted dip in the U.S. GDP. This means corporate leaders will need to think outside of the box if they want to achieve short- and long-term ROI.