The brain and how it subconsciously responds to advertisements has been the name of the game this week. Rocket Fuel, a programmatic ad firm, on Thursday released new research that claims that ads with ...

A few weeks ago, Barry Schwartz reported that Yahoo was testing ad background colors — a pale green instead of pale blue. The search engines frequently test ad background colors in the SERPs. Google ...

Meta announced today it’s rolling out its first generative AI features for advertisers, allowing them to use AI to create backgrounds, expand images and generate multiple versions of ad text based on ...

Microsoft is testing or rolling out colorized background patterns for search ads, shopping search ads and other non-ad elements. Frank Sandtmann, a German based SEO, notified me of this, he saw it in ...