This was the question posed by Rob Beeler at t his year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more ...
Even small ad tweaks can produce big, unexpected changes in ARPDAU. Mediation tests aren’t always reliable, with empty tests showing up to 4% variation. Weak or low-performing networks can still boost ...
We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. A video ...
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