Five months ago, Adobe purchased (for $1.5 billion) Workfront, a company that helps build marketing department workflows. Today the company is officially announcing how it intends to use it. As ...
Adobe wants to make it easier to store, access, and “remix” marketing assets with the addition of a new content hub in Adobe Experience Manager (AEM). The content hub is accessible as part of AEM ...
Adobe is expanding Experience Manager with AI agents that can independently generate code and content, and check rules such as brand or usage rights. The agents are intended to automate workflows by ...