Despite another delay in Chrome’s cookie phase-out, the search for alternative methods for personalization, attribution and gathering insights that uphold consumer privacy is in full swing. Amid this ...

The digital advertising industry is at a decisive turning point in the protection of consumer data. While Google’s latest update to the phase-out of third-party cookies may have marketers thinking ...

In the dynamic realm of online advertising, a seismic shift is underway as Google charts a course to block all third-party cookies on its Chrome web browser by early 2025. Chrome, making up 77% of ...

With all the focus on FAST and other advertising-based channels, there’s been a surprising lack of attention on Google's once-imminent, now-delayed Cookie Apocalypse, a nickname for Google's decision ...

Ad tech is headed to the stratosphere. Not, like, growth-wise. But ad tech and marketing software is shifting to cloud-based infrastructure, which has heightened privacy standards, thus enabling ...

As AI-driven bidding and automation transform paid media, first-party data has become the most powerful lever advertisers control. In this conversation with Search Engine Land, Julie Warneke, founder ...