Wedbush analyst Alicia Reese said the ruling highlights a “conspicuous” competitive shift as Unity’s advertising business gains traction and could pressure AppLovin’s MAX take rate.

AppLovin (APP) stock hits a 52-week low after a court denies its bid to block Unity's data tool, deepening a rough 2026 for ...

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...

AppLovin and Unity reported sharply divergent Q2 results, with AppLovin facing a significant sell-off and Unity gaining market favor. I view the market's negative reaction to APP as excessive, ...