Anyone who’s purchased anything from Apple in the last decade knows how beautiful an experience unboxing their products is. In fact, there’s a small team at Apple who take the subject very, very ...

Apple can attribute its success to many factors, from investing in smart advertising to inventing the smartphone. Among the company’s biggest and perhaps most overlooked innovations is the way it has ...

Adam Lashinsky’s upcoming book, Inside Apple, provides an intriguing look into the inner workings at Apple while examining the management and product development strategies they’ve implemented to ...

We know Apple puts a lot of effort into its product packaging to ensure it’s almost as beautiful as the product within, but you may be surprised to hear that an entire room within the Cupertino ...

Apple started accepting Apple Watch pre-orders at 12:01 AM Pacific today, and official retail packaging for the 18-karat gold Edition model is now beginning to appear on social media. Instagram user ...

Have you seen Apple's packaging lately? It keeps getting smaller and smaller.Take a look, for example, at the retail boxes for iLife (pictured at right.) iLife '04 shipped in a traditional software ...

Known for thinking outside the box, electronics maker Apple Inc. is now apparently working on an in-the-box concept that could provide power to iPods, iPhones and other electronics devices still ...