Analytics solutions and digital ad providers are looking for ways to help marketers get a better sense of customer engagement. The one aspect about history is that technology will always change, ...

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...

Any single attribution model will fail in modern marketing. What matters is designing attribution that is resilient, ...

This week, TikTok introduced multiple features that should help advertisers better track the performance of their ad campaigns in the social-media app, including new attribution analytics and ...

PITTSBURGH--(BUSINESS WIRE)--Confluence Technologies, Inc. (“Confluence”), a global technology solutions provider of regulatory, analytical and investor communications solutions for the investment ...

Attribution isn't always easily understood, perhaps because many times the data in multiple platform do not match. Brooke Osmundson, associate director of paid search at NordicClick Interactive, spoke ...

TikTok has launched Attribution Analytics, a first-party measurement solution designed to help marketing teams understand the bottom-line impact of the social network’s advertising solutions. The ...

Attribution and Analytics technology is very much underused as an integrated marketing solution by marketers and as a result they are missing an easy way to get to know their customers better. With ...