UK B2B brands aren’t making the most of customer segmentation. Paul Hague, director at B2B International, offers tips to help businesses succeed According to our survey of large UK businesses – ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Marketers might not know it, but their segmentation and persona strategies might be hurting them. The urgency of customer needs should drive segmentation strategies, but most companies take a flawed, ...

When B2B marketers think about how to focus their marketing activities and improve their funnel, they often start by asking themselves who their customers are. This question used to be quite difficult ...

As more business goes digital, B2B companies are adopting B2C-style personalization strategies, and more business buyers expect consumer-style purchasing experiences. However, the requirements and ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers were introduced to many new AI capabilities in 2023. From generative AI like ...

Is the B2B/B2C distinction collapsing? The question’s been asked before, and usually with a hint of condescension to B2Bers. The implicit story is something like this: B2C marketing whizzes ahead with ...

B2B companies have a huge problem, and it started years before the global pandemic disrupted the business landscape. Nearly 10 years ago, Harvard Business Review referenced an InsideView report that ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...