Beginning today, PATTERN Beauty debuts at Macy’s, the brand’s first-ever department store partner, with an assortment of products for curly, coily, and tight-textured hair NEW YORK--(BUSINESS ...

Designed for curly, coily and tight-textured hair, Pattern Beauty's Memorial Day sale is here to aid your summer hair care. Pattern Beauty is having a Memorial Day sale right now. Until May 28th, the ...

Pattern Beauty is prioritizing brand awareness after six years of "tremendous growth," co-chief executive officer Christiane Pendarvis said, while targeting longer-term global expansion following its ...

Tracee Ellis Ross knows quite a bit about being a boss. The brains and beauty behind the popular line PATTERN Beauty understands that one of the necessities of holding that title is having a space ...

Add Yahoo as a preferred source to see more of our stories on Google. Over the last few years, celebrities have been dropping beauty brands. With Pattern Beauty, Tracy Ellis Ross is committed to ...

Tracee Ellis Ross is ready to celebrate natural hair in more ways than one. In a video shared to her Instagram account on June 15, Ross announced that her natural hair-care brand Pattern would be ...

“Each of these products is anchored in my personal routine,” Ross says of the launch. “When using these formulas, I want people to feel hydrated, radiant, and glowy. But mostly I want people to feel ...

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. The hesitation was understandable. We were already drowning in ...