Extended reality is bringing immersive, personalized workout experiences to the fitness industry. Leaders at four fitness brands told BI their extended-reality services helped them reach new users.
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Virtual workout partners may not be real but they still feel real enough to boost your exercise
A new study published in Psychology of Popular Media indicates that exercising in virtual reality alongside prerecorded avatars can foster a genuine sense of social presence, increase feelings of ...
A new patent application from Apple describes an exercise motivation feature that presents a "virtual competitor," providing an "interactive and engaging experience" for fitness enthusiasts. The ...
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