A phrase match or broad match keyword that is identical to a query is now always preferred as long as it is eligible to match, Google announced on Thursday. In addition, the company has provided new ...

Google has announced changes to keyword matching, including a change that prefers the phrase and broad keywords which are identical to the query string. Google is also updating the matching process ...

Google Ads seems to have launched a beta campaign setting named "broad match keywords." It seems this setting removes the match types, specifically phrase and exact match keywords and converts them ...

There is a ton to pack into Google Ads announcement that they named "matching the most relevant keyword to every search." There is a change to both phrase and broad match keywords when they match are ...

Google plans to start serving Recommendations when using broad match in Google Ads, making it easier to benefit from the strategy and gain better performance. For advertisers using Smart Bidding, ...

Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance ...

How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact. In today’s volatile world, few things are ...

Google is taking steps to improve the predictability of how keywords match, especially when multiple keywords are eligible to match the query. A phrase-match or a broad-match keyword that is identical ...