(Motor Authority) — Toyota has filed a patent application for color-changing paint, a technology that could let owners or dealerships quickly change the colors of cars. As Toyota notes in the ...

No one knows better than the folks who manufacture and market automobiles how crucial the choice of color is. Now, hoping to chase the concept of some of BMW’s technologies, Toyota is developing a ...

Imagine stripes that only show up in the sportiest of sport modes.

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You know what's so great about paint? There's no rules. They have laws restricting nearly everything else you do to your car: how low you lower it, how high you raise it, how fast you drive it, how ...

Nearly 80 percent of new- car buyers still choose grayscale colors, according to a new report from Car and Driver. Yet ...