In a recent legal case, Air Canada argued in court that a customer misled by its chatbot shouldn't have trusted it, claiming that the chatbot is a separate legal entity responsible for its actions.

Picture a tentacled, many-eyed beast, with a long tongue and gnarly fangs. Atop this writhing abomination sits a single, yellow smiley face. “Trust me,” its placid mug seems to say. That’s an image ...