KANSAS CITY, Mo. – The effects of color on the human brain have widely been studied in science and psychology. From cultural symbolism to memory associations to persuasive tactics in strategic ...

COLUMBUS (WCMH) – Many people who have sampled the latest seasonal Oreo creation are reporting some very colorful side effects. Peeps Oreos are vanilla Oreo cookies with a pink marshmallow flavored ...

Psychologists have theories about how color affects emotions. And so do marketers, which is why they choose certain colors in advertising to get consumers to buy goods and services. No scientific ...

If you've ever tried to sell your car, you know that there are several factors that can affect how much money you're going to get for it. While some are fairly obvious, like mileage or wear-and-tear, ...

You made the right choice if you recently bought a yellow, orange, or purple car. According to a recent study by iSeeCars, color significantly affects a car's resale value, and data shows ...

Whether or not you realize it, color is a huge part of your psychological makeup. As humans, we have emotional reactions to the crackling oranges and reds of a roaring fire on a ski trip, or to the ...