Corporate communication plans fail for one reason: they try to be everything to everyone. Organizations tend to chase every channel, speak to every audience, and dilute their message until it holds no ...
Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. Modern crisis communication demands constantly updated, flexible ...
Cyberattacks make headlines every day, but when a breach strikes, no organization can expect it to be treated as routine. A mishandled response carries consequences far beyond stolen data, as it can ...