Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

Creating a strategy is hard work. It requires reliable data, keen insights, a touch of innovation, and a lot of difficult decision-making. When executed effectively, it can create clarity and focus ...

Growth is about precision. Leaders who focus on customer intimacy, smart partnerships, cash discipline, and purpose will ...

Business development, colloquially known as biz dev, is a broad term that refers to a range of activities that create value for your business. While exact approaches and goals will vary by your ...

The lack of willingness to deep-dive research and reliance on poor proprietary data consistently undermine go-to-market strategies. Disjointed customer-facing teams and fragmented tech stacks make it ...

Master the four disciplines of strategic fitness essential to executive performance In Strategic, New York Times and Wall Street Journal bestselling author Rich Horwath delivers an incisive roadmap to ...

There’s a lot of pressure for organizations to deliver an AI strategy. Yet, just 1% of executives describe their AI rollouts as “mature,” and only 25% have a well-defined AI adoption roadmap, ...

In the fast-paced and competitive world of B2B marketing, an innovative approach is required to stay ahead of the curve. Although many companies aim to be a one-stop solution for all customers by ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

Without a proper SEO strategy, your content is unlikely to rank well in search results, resulting in minimal visibility and traffic despite your efforts. In this article, I’ll share some practical ...