In this week’s HYPER I cover how creative direction is becoming more about personalities and less about brand, some serious job opportunities, and marketing initiatives that can be AI-driven that aren ...

When Christian Louboutin appointed Jaden Smith to be the brand’s first-ever men’s creative director in September, it stirred a flurry of discourse. The musician and actor has a decorated resume in ...

"Creative directors are orchestra leaders infusing the brand with their iconic vision," said Susanna Nicoletti, author of "Luxury Unlocked." This week the fashion world was shaken when Louis Vuitton ...

When Creative Director Adrian Martinez started out in the music industry, he had no idea where he’d be today. Doing what he describes as “bits and pieces of the creative process” and capturing content ...

MILAN — Fendi is lifting the veil on the future of Silvia Venturini Fendi — but is keeping mum about the new creative direction of the brand. The Rome-based luxury company said that Venturini Fendi ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. While creative direction, design and copywriting have traditionally lived inside brand ...

Puma has hired footwear industry veteran James Carnes as its new senior vice president of creative direction in hopes of getting “more consumers excited” about the German sportswear brand. In this ...

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EL PAÍS went inside Thomas du Pré de Saint Maur’s headquarters. He is the creative mind behind Chanel’s No. 5 fragrance, which remains timeless. During this interview, he describes how he recruited su ...