If you want to get the most out of your CX efforts, then it's time to start asking the hard-hitting questions. One of the biggest challenges leaders face is evaluating the success of their customer ...

When gathering customer feedback, asking misguided or poorly formulated questions can have serious negative repercussions. Today’s top companies rely heavily on human insight to guide their strategies ...

When preparing for a job interview, particularly for a position involving customer service or support, it's crucial to understand that excellent customer service is both situational and contextual.