SEATTLE & LONDON--(BUSINESS WIRE)--Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced Virgin Atlantic as a new customer for its critical data foundation ...

So, you’ve heard about Customer Data Platforms, or CDPs. They’re everywhere, promising to fix all your customer ...

ATLANTA--(BUSINESS WIRE)--MessageGears, the leading data activation and engagement platform for enterprise brands, today announced its latest product innovation: campaign prioritization powered by ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Amperity, an enterprise customer data platform (CDP) for consumer ...