Wilmington, DE - January 26, 2026 - As artificial intelligence continues to transform how consumers discover and engage ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Survey data can provide valuable insight into your customers and their needs. Here’s how to use this data to inform your marketing strategy.

Retail marketing is moving through a period of realignment. Privacy expectations, rapid AI adoption, and the demand for ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Data quality named the top priority for improving marketing performance, according to Adverity’s survey of CMOs across the US, UK, Germany, Austria, and Switzerland LONDON--(BUSINESS WIRE)--Adverity, ...

In today’s fast-paced digital world, using data effectively isn’t just a nice-to-have—it’s essential. From targeted marketing and campaign optimization to creating tailored personas and tracking ...

The ad marketplace in 2026 will also gain stimulus from the World Cup, Winter Olympics and U.S. mid-term elections. Political ...

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or flyers. That’s because the vast majority of marketing these days is digital (social ...

Jennifer Sanford explains how dealers can leverage clean data, secure tech, and AI to boost performance and customer ...