If I had a dollar for every headline I’ve seen about data clean rooms in the last month, I’d be writing from a yacht in the Bahamas. (Well, not really, but clean rooms are dominating ad tech ...

When data surpassed oil last year as the world’s most valuable resource, it marked a dramatic milestone in the history of human commercial activity. The “information economy” is firmly upon us, and it ...

In the evolving data privacy landscape, organizations across industries need ways to collaborate with their partners while improving data security and better protecting underlying data. AWS Clean ...

A few years ago, “data clean rooms” were all the ad tech trades could talk about. The  relatively new technology was one that ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Chad Engelgau In one word ...

Snowflake is enhancing its data clean room product following its acquisition of Samooha in December. Growing privacy legislation and loss of identifiers have increased use of clean rooms in marketing.

Google Cloud today unveiled a preview of data clean rooms in BigQuery that will enable companies to share sensitive data while protecting security and privacy. Customers can create new data clean ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...