To avoid being swiped left on, researchers say a marketing approach help matches feel emotionally connected.

According to research published in the journal Psychology of Popular Media, if you want to attract more interest on dating apps, don't just list your best qualities in your profile—instead, tell a ...

Not sure what to write on your dating profile? Don't worry—with a few simple tips, you can create a profile that feels authentic and attracts the right matches for you. Regardless of the online dating ...

A large part of the work I do is either writing or revamping clients’ online dating profiles. I do this via Zoom, where clients can share their phone screens with me (isn’t technology grand?), and I ...

Creating an online dating profile can feel like writing a CV for your love life. A great dating bio strikes a balance between authenticity, humour, and intrigue. You want to showcase your best ...

A new study published in the academic journal PLOS-ONE encourages dating app users not to be shy when crafting their online dating profile text. Originality, openness, and fearless self-disclosure are ...

The study analyzed what exactly a profile’s text needed to do to be perceived as “original.” Now, science has turned its eye towards the study of how to stand out in online dating. A new study in the ...