Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

A Utah lawmaker is seeking to prevent companies from setting prices for individuals based on their personal data, after Delta ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

What is really going on is that the massive airline is phasing in artificial intelligence-powered ticket pricing that may ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, ...

Last week, Delta Air Lines announced that it would be expanding its use of AI in its pricing, and people are not happy about ...

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

Delta Air Lines is expanding AI-driven dynamic pricing to set custom flight costs for each traveler, raising privacy concerns ...

Prices are based on Delta’s internal data, such as historical bookings, as well as external variables like weather and market ...

Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which ...