Fanciful menu entries can increase the sales of a particular dish by up to 28 per cent Credit: Photo: Alamy Excessively elaborate menu descriptions which promise diners food “nestling on a bed of the ...

Ever since America's oldest restaurant, the White Horse Tavern in Rhode Island, opened its doors in 1673, restaurateurs have been trying to keep their customers happy while increasing profits. Wine ...

If you're running a restaurant, business success may be in the dictionary. "Succulent," "legendary," "hearty-wholesome" and other words that evoke favorable associations with food will boost ...

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It’s no accident when you find yourself ordering that extra starter or splurging on a pricey main. Restaurants use subtle design and psychology to guide your choices – from the way menus are laid out ...