Suppose you want to register a trademark that identifies a source of goods/services for your business. What if the trademark describes an ingredient, quality, feature, function, characteristic, or ...

Counsel at Red Lobster, Atlassian and two other companies say it’s hard to register descriptive terms, but that it can be worth the slog in some cases Conventional wisdom suggests that descriptive ...

What’s in a name?” That which we call a good, by any other name, would it be as valuable? Conceiving a trademark is much like crafting a poem – ...

Jafari Law Group, an Irvine-based intellectual property law firm, is raising awareness about the often-overlooked vulnerabilities of descriptive trademarks and providing strategic guidance to help ...

A WIPO panel denied the transfer of the domain name 'ppptreatmentkit.com', ruling that the respondent had legitimate interests in its descriptive use. This case underscores the difficulties for brand ...

Chi Lan Dang and Linh Thi Mai Nguyen of Tilleke & Gibbins explain the tactics that can help to minimise the risk of trademark infringement When a company promotes its products or services, it will ...

Major League Baseball’s Athletics franchise, formerly the Oakland Athletics, has twice been refused a trademark registration for “Las Vegas Athletics,” setbacks that nevertheless are unlikely to ...

“We are an AI, robotics company,” Tesla CEO Elon Musk announced last April. Despite the fact that the company’s revenues are overwhelmingly derived from selling new electric vehicles, such prosaic ...