The typographic layout of Arts et Métiers Graphiques can be considered as the most pervasive theme of the magazine. Like perpetual advertising, each issue was almost entirely hand-set with Deberny et ...
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Why typography is key to good branding
Everyone identifies with type – whether they know it or not. The shape and form of letters transcend cultures, borders, languages, beliefs, age, time, surfaces, technology, and trends. No other medium ...
The mastery of materials is fundamental to the artistic process and the career goal of any artist in their chosen medium. Every method requires a different skill set and can evoke different reactions ...
With one finger, I tap a letter onto the screen. With two fingers, I can pinch it larger or smaller. With three fingers, I can spin through the entire alphabet like a rotary phone. With four fingers, ...
Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...
When someone visits your website, they don't care much about the graphics, they just go through the textual content. This is because, texts are the major sources of information. So while creating a ...
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