Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

If there is one universal truth about the digital world, it is that as soon as we become comfortable with one set of standards, everything changes. And now, as the industry moves away from third-party ...

Sacramento, California - January 16, 2026 - PRESSADVANTAGE - Silverback Digital Marketing has issued an announcement ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut what doesn’t. Strategy over activity. High-output marketing often hides a ...

A general framework to create (and maintain) a defensible marketing strategy How to conduct an analysis of your market (SWOT analysis) using time-tested techniques How to map out the analytical ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Facebook is the social network with the broadest audience. Make the most of your Facebook business advertising and marketing ...

Content can have a big impact on your business’s performance. Learn how to create a content strategy that will speak to your audience. We live in a world of content. Some estimates say that the ...

Silverback Digital Marketing has announced continued refinement of its mobile app development practices, reflecting the growing role of mobile applications within organizational operations, ...