When the world saw the first online advertisement back in October 1994, it marked the birth of an industry. Counting only advertising agencies, it counts over 40,000 businesses, occupies over 500,000 ...

Forbes contributors publish independent expert analyses and insights. I have covered the oil & gas and maritime sectors for many years. The changing nature of the industry is placing pressure on ...

Nielsen Holdings took a step Tuesday toward better TV audience measurement in the digital age. Nielsen said its digital measurement in the TV ratings received accreditation by the Media Rating Council ...

The unification of audience measurement solutions across all forms of video media by Nielsen has taken a “significant step forward,” the nation’s dominant ratings and audience data firm announced ...

“Sweeping changes” are coming to Nielsen‘s digital measurement methodology, moves the company says usher in a new era of “privacy-centric measurement that provides comparable, cross-platform metrics ...

Oracle will acquire digital measurement firm Moat extending its marketing and data clouds’ abilities to provide digital advertising analytics to advertising clients and publishers, the company ...

As science races to address COVID-19, among the weaknesses highlighted by the pandemic is our inability to rapidly develop clinical guidelines, related decision supports, and quality measures to ...

No standardized methods for mobility assessment in PAH exist, leading to inconsistent study results. Variations in sensor types, placement, and recording durations contribute to inconsistency in ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. I speak to thousands of businesses a year. I work with the ...