Online travel agencies still account for the largest share of hotel gross bookings – but that’s changing fast, Skift Research shows in Hotel Distribution Outlook 2024. We predict that by 2030, direct ...
Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of total marketing spend, The annual Gartner 2025 CMO Spend Survey of 402 CMOs ...
In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...
NIKE Inc.’s NKE recent performance highlights a growing imbalance within its channel strategy, raising important questions about whether its current approach is delivering sustainable growth. While ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback