When a product is intrinsically entertaining, it can be easy to assume that an attractive and compelling brand will naturally develop around it. However, a lack of focus on actively creating a ...
2020's IPA Effectiveness winners show how to make distinctive assets work harder, write Peilin Phua and Nicole Hartnett from The Ehrenberg-Bass Institute. It is wonderful to see many of the 2020 IPA ...
Consumers are becoming increasingly sophisticated when it comes to understanding brands, which is highly relevant to the understanding of ‘distinctive character’. However, courts and tribunals are not ...
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