CMSWire 2024 Contributor of the Year Chad S. White on navigating AI-driven personalization, improving customer journeys and busting email marketing myths. Chad S. White, head of research at Oracle ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

Email marketing is still among the most efficient and cost-effective digital marketing avenues. It enables companies to reach their audience directly, drive product offerings, and foster long-term ...

Most email campaigns fail not because of the channel, but because of a flawed strategy — here’s how to fix yours and start driving real results. Most businesses misuse email marketing by treating it ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Cobalt Keys, LLC announces its suite of AI-assisted marketing services for business owners planning to integrate automation ...