Publicis acquired Epsilon on Sunday primarily for the latter’s expertise in working with first-party client data. But Publicis got a lot more with Epsilon’s hefty $4.4 billion price tag. Epsilon is ...

On Thursday, Publicis-owned Epsilon became the latest company to support Unified ID 2.0. UID 2.0 is an open-source industry initiative, originated by The Trade Desk, that aims to develop an ...

Epsilon rapidly intensified into a major hurricane, forecasters said Wednesday afternoon. The Category 3 storm is likely to miss Bermuda, yet its effects may still be felt there, so the island is ...

Before this weekend, you'd probably never heard of Epsilon Data Management. But the Texas-based marketing firm had almost certainly heard of you. In fact, the company behind the high-profile leak of ...

Unless you are a statistical anomaly, you should have received a handful of notifications by now from companies like Chase Bank, or Best Buy warning you that your email address may have been ...

If your travel plans are taking you to Bermuda – or if you live there – this week, keep an eye on Tropical Storm Epsilon. While the storm’s center is not projected to hit the vacation hotspot in the ...

How can brands market to their target audience if they don’t actually have a full picture of who their target audience is? According to Ric Elert, president and COO of outcome-based marketing company ...