An analysis of the slogans from Washington Technology Top 100 companies tells us a lot about corporate priorities and how the market is changing and in some cases what resonates over time. You can ...

When you think of a fun and catchy slogan, what phrases come to mind? Are they short and punchy? Are they deeply emotional? Do they come with a tune that gets stuck in your head? Slogans and their ...

A new study has uncovered the word properties that make slogans effective, as the researchers found that the attributes that make a slogan easier to process lead to it being more likeable but less ...