According to Trade Show Advisor, exhibitors have just 3 seconds to attract the attention of attendees passing their booth. And that attention is vital. It could mean the loss of a sale or the ...

Many virtual exhibit booths can be customized and branded to mirror an in-person display. But the question is whether the experience of interacting with the exhibit really delivers value. More than a ...

Pharma companies invested in flashy displays at ASCO 2026, seeking to carve out a space for themselves as the oncology space ...

There were 487 exhibitor booths at the American Society of Clinical Oncology (ASCO)’s 2026 annual meeting, held in Chicago’s McCormick Place. Fierce Pharma Marketing attempted to see each one. Jazz's ...

That’s what I did. CES can be exhausting — navigating 4,000 exhibitors across a dozen venues alongside 140,000 of your closest friends. But it can also be great fun, and you don’t even need to go to ...

We turned a 10x10 booth into a live content engine that generated 80+ videos and nearly $1 million in pipeline. Here’s how.

At trade shows and conventions, it can be hard to set yourself apart when you’re competing against hundreds of other brands for attendee engagement. Here’s where a uniquely designed booth can be the ...

With trade shows significantly regaining attendance each year since the pandemic, the competition for attention on the show floor has been bigger than ever. Showing up is simply not enough. Exhibitors ...

For more than 50% of CMOs and marketing directors, space and location on the exhibit floor are most important in maximizing ROI. And that makes perfect sense. With an accessible location and a major ...

Go big or go home. The Viacom cable network clearly chose the former. On the heels of its announced “Rugrats” revival, Nickelodeon brought a 12-foot replica of the iconic show-within-a-show character ...

Pandemics aside, medical conferences are popular destinations for doctors, who are barraged with information about pharmaceuticals. And now, the Food and Drug Administration wants to know how much of ...