When it comes to fast food, most customers know what they want. You're not going to McDonald's or Burger King for fine dining, and while you might occasionally try a new menu item that sounds tempting ...

Fast food chains spend billions of dollars refining menus, testing marketing campaigns, and protecting their brand images. Yet even the biggest names in the industry have moments they would rather ...

Fast food chains constantly introduce new menu items seeking the next viral sensation or profit-driving staple, but most innovations fail to achieve lasting success. The industry’s experimental nature ...

It’s been two years since Gavin Newsom signed the so-called FAST Recovery Act, creating a $20 minimum wage for fast food workers. Instead of a raise, the best data shows these workers lost hours or ...

Fast food chains are constantly testing new menu items to stay ahead of trends and excite customers. But not every idea is a hit. In fact, some fast food experiments are so misguided that they become ...