The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

Focus groups can be effective research tools for learning new information about your customers, competitors or products, or confirming marketing assumptions you've made before you begin using them to ...

Effective focus group discussions allow time for employees to share their feedback and suggestions about working conditions. Factors such as confidentiality, anonymity and unrushed input are important ...