When growing your business, it's important to figure out what model fits best for your business. Today, one popular strategy is the freemium model. Here's how to know if it's right for your business.

You always have to, at least, burn some calories to acquire something in nature: Everything has a cost. Maybe that’s why the concept of zero price sometimes tricks our primal brains so effectively. It ...

Many SaaS companies outgrow their original pricing models because it’s often difficult to predict how things will shift with widespread adoption. What starts out as a clean good/better/best tier ...

When graphic design platform-provider Canva bought the Affinity image-editing and publishing apps early last year, we had some major questions about how the companies’ priorities and products would ...

TelevisaUnivision’s ViX is set to be the fastest-growing streamer in the Americas this year, per new data from Ampere Analysis, driven by its freemium model, telco partnerships and Mexican retail ...

“By the end of the testing period, which spanned December to April, Friedman said that 60% of new conversions happened on ‘non-premium’ stories, meaning stories that never would have been paywalled in ...