NEW YORK, Jan. 18, 2011 /PRNewswire/ -- GfK Custom Research North America today announced the appointment of Angelina Villarreal, Ph.D., as Vice President, Multicultural Research. In this new role, ...

Ipsos announces the successful completion of the merger clearance per the agreement with GfK to acquire 4 global divisions of GfK's Custom Research Business Paris, 17 September 2018 - Ipsos announces ...

NEW YORK--(BUSINESS WIRE)--GfK will be showcasing the latest digital, cross-media research approaches to explore key industry questions and deliver better answers for businesses at this year’s ...

GfK, one of the biggest sources of consumer research used by media planners, Wednesday announced it is overhauling its methodology with new "quality-control" procedures to reduce respondent bias. GfK ...

About one-third of customers paid more than sticker price for a new vehicle in December 2022, sales that GfK research indicates might cost the retailer — or manufacturer — repeat business.

UX is one of the most important factors in determining consumer response to digital products new and old. If the experience of using your product is frustrating, difficult or just plain ugly, odds are ...

(Reuters) - Apple is well ahead of rivals in building brand loyalty among its users in a mobile market where the key brands are rushing to build as large a foothold as possible, a study by research ...

Combination brings together two complementary global leaders serving retailers and brands to provide extensive retail and consumer information through a total store read and state-of-the-art ...