Google Analytics announced a new set of reports that should help marketers and website owners to understand how users behave on their websites. The feature was presented this morning during Web 2.0 ...

Why visualization is critical in digital analytics. Visualization is critical in digital analytics. After all, visual representations of data can, for example, tell you at a glance how well your ...

Google is upping its game in the business analytics market with the launch of Data Studio, a free version of its new reporting and data visualization tool, Google Data Studio 360. While the free, beta ...