Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

Logos are designed to be simple, memorable, and instantly recognisable. But behind their clean shapes and colour palettes, many of the world’s most famous logos contain hidden messages, symbols, and ...

We’ve all heard of the FedEx arrow, but what other symbols are hidden in brand logos? In the spirit of our investigation into the new hidden persuaders, I’ve picked my six favourites. The science of ...

The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

We eat with our eyes first, which is why food packaging is almost as important as what’s inside. Everything about the design matters, even down to the color. But if you’re more focused on tearing open ...

There are many aspects of a car that automakers put a lot of thought into. For instance, it's clear that a lot of time, money, and other resources have been poured into the development of electric ...

The Cleveland Browns officially have a new dog logo and there's a good chance that Browns fans are going to love it and that's mainly because they chose it. The Browns held a contest this offseason ...