EAST BRUNSWICK, N.J. & BANGALORE, India--(BUSINESS WIRE)--Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company, ...

Growth is often celebrated as the ultimate validation of an idea. New markets, expanding teams, increasing influence—these are milestones many entrepreneurs asp ...

Branding is a buzzword, with everyone from individuals to huge corporations concerned with the matter. But branding is more than just what your company’s logo and advertising look like. A brand should ...

(RNS) — Intense discussions at this year’s General Assembly took place as the UUA navigates how to continue implementing its commitment to anti-racism. (RNS) — Unitarian Universalists are sometimes ...

Rebranding aligns evolving products or demographics with a company’s identity and goals. A successful rebrand reflects innovation, values and relevance in competitive markets. Brand refreshes ensure ...

In culture-driven industries, authenticity isn’t just admired but expected by consumers. Artists, founders and brands often worry that scaling through investor capital, expanded product lines or new ...

What will be your reaction if at your family or village meeting a young woman wearing a red cap breaks and shares kola nuts among old men? Is that in tandem with your cultural values or norms? This ...

The rebranding initiative is part of Mindtree’s on-going transformation to an expertise-led organisation and is a strategic component of Mindtree’s vision of becoming a billion dollar company.

When Sarah, a recently retired hospital CEO, attended her first neighborhood book club meeting, she froze at the simple question: "Tell us a little about yourself." For 30 years, her answer had been ...