As an editor at GHQ, I often talk to companies about how retailers can boost sales of their products. In these conversations, company officials often tell me that in-store demos are one of the best ...

In-store demos are one of the most effective ways to drive new product trial, but they are also one of the most expensive strategies – especially now that some retailers prohibit open sampling due to ...

Apple quietly announced plans to host in-store demos at the launch of Vision Pro, but it isn’t clear how long they will continue. Alongside its announcement of the forthcoming pre-orders and release ...

Walmart Connect recently announced in-store demos and in-store audio, both in beta. Brands can already advertise on its self-checkout screens. And with almost 4,700 stories in the U.S., that's ...

Apple customers wanting to buy an Apple Vision Pro may have to sit through a lengthy sales pitch, including a 25-minute in-store demonstration on how to use the headset. The Apple Vision Pro will be ...

Apple Vision Pro is a product that needs to be tried firsthand to understand fully, so here's what you can expect from an Apple Vision Pro in-store demo. Initial demos are walk-in only and occur via a ...

Interested in seeing Vision Pro for yourself? Apple is now taking online reservations for in-store demos on February 5th and beyond. We knew Apple planned to give in-store demos of Vision Pro, but ...

Apple will begin taking reservations for Apple Vision Pro demo sessions at Apple Store locations in the US starting Monday. In-store demos start today for walk-in customers on a first come, first ...