Every product is designed to do a job. Crafted to solve a specific customer pain point or fill a gap in the market. Our culture of ‘take-make-waste’ sees companies manufacture products from raw ...

Enter design thinking—an approach that goes beyond mere products to delve deeply into customer experience, transforming everyday banking into an intuitive, engaging, and satisfying journey. How can ...

Forbes contributors publish independent expert analyses and insights. I write about CFO insights. Two of the most important functions of a CFO today are driving innovation and improving customer ...

When consumers think of Walmart as a brand, “innovative” may not be the first thing that comes to mind. But while speaking at a session at MMA Global’s POSSIBLE conference earlier this month, CMO ...

Explore why approaching Customer Experience (CX) as a technology project leads to failure, and discover the importance of a ...