A new study reveals the promise and limitations of interactive TV advertising. The key findings: Why it matters. As CTV ad spend is projected to reach $33 billion by 2025, interactive formats could ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Live sports are moving to streaming, allowing brands to connect with mass audiences consuming synchronous programming on CTV. For example, Netflix locked down an exclusive $5 billion deal to broadcast ...

In 2024, top apps increased their share of spend on interactive ads by 20% year-over-year, while non-top-tier spenders saw a 2% increase. That's according to Liftoff’s annual Mobile Ad Creative Index ...

Reddit introduced "Interactive Ads" this week -- a new ad unit that allows brands to build custom and immersive experiences for redditors on the platform. The advertising unit goes beyond static ...

The scoreboard at GEHA Field Arrowhead Stadium, site of Amazon's Black Friday Football William Purnell/Icon Sportswire via Getty Images Amazon says its internal data points to a 10% uptick in customer ...

One aspect of Google TV that has received criticism from users is the presence of ads in some sections of the main UI. However, the company is reportedly looking for ways to make ads less disruptive ...

FuboTV, the leading sports-first live TV streaming platform, has announced the availability of four new interactive Connected TV (CTV) ad formats to further drive audience ad engagement. The ...