Soaring global demand for all things matcha has pushed up the price of “tencha” green tea leaves to a record level.

From Japan's first harvest to your daily ritual, experience the harmony, flavor and focus of Kyoto's finest ceremonial matcha, now available nationwide. MINATO-KU, Tokyo, Nov. 17, 2025 ...

JOYO, Kyoto Prefecture—The average price at the season’s first auction for “tencha,” shade-grown leaves used to make Uji matcha, hit a record high on May 13 as surging domestic and global demand ...

If you’re going to visit any area in Japan for tea, Kyoto is the place to be, as it’s renowned for green tea, specifically matcha. For a unique Japanese experience, you might want to consider enjoying ...

It wasn’t so long ago that matcha was relatively unknown outside of Japan. Now in something of a matcha boom, this vibrantly green tea has been steadily gaining popularity abroad. So if you’re a fan ...

Itohkyuemon is a Japanese tea specialist store founded in 1832 and based in Uji, an area of Kyoto famous for high quality tea. Their green tea expertise has helped them take the art of the matcha ...

With matcha having secured a permanent place in the pantheon of desert flavors in Japan, the line between tea merchant and confectioner is becoming increasingly blurred for some companies. One of the ...

If you want your matcha verdant like a Sumatran rainforest, smoother than the hands of a pickpocket, creamier than your local cafe's scrambled eggs and more robust in flavour than a HBO-enhanced ...

Uji, found in Kyoto Prefecture, is a major tea production area in Japan, and Kyoto city, with many historical tea houses, is the king of matcha sweets. We’ve selected a few that you’re sure to ...