Landing pages aren't dead—or even unimportant—but treating them as a standalone strategy for sustaining customer loyalty, growing revenue, or other marketing goal is not the answer. In the world of ...

Good. Because this took us a while to write. Wishpond is a software provider based out of Vancouver. We make landing pages and online marketing campaigns easy for small businesses, cutting out hours ...

The rules for mobile landing page optimization and standard landing page optimization are fundamentally different. The goals are different. The metrics use to track success of landing page conversion ...

Are you happy with the conversions you’re getting from your PPC campaigns? Here are 11 landing page optimization case studies to get your neurons firing. An idea for an A/B test can come from anywhere ...

Your website's landing page is often the first interaction a potential customer has with your brand. So it's crucial to make that initial impression count, crafting a captivating landing page to grab ...

So, the CEO thinks your company Web site is optimized to attract search engine traffic because when he types the company name into Google your home page is listed at the top of the search results. Of ...

If you spend time inside a SaaS growth team, you’ve heard the debate: “Do we need a better hero image, or is the CTA not bold enough?” Someone suggests A/B testing a new button color. Another proposes ...

Imagine a combination of SaaS CMS, Web analytics, A/B and MVT testing, and optimization of landing pages -- sounds like a novel idea? Hardly. Although every vendor wants to make us believe they are ...

The landing page plays a vital role in the digital marketing era. But what page is this and what is so special in it? Basically, it is web-page specially curated to gather information from the person ...

Last week we looked at some of the reasons for pursuing landing page optimization, and some of the factors you need to think about regarding your site design. This week we’ll turn our attention to the ...